Marketing and Advertising in China
When talking about advertisements and marketing in China, things are always difficult especially for foreign businesses. The reason for this is that, China has a totally different set of rules, ecosystem and not to mention, vast different language. Therefore, you will need to forget everything that you know and start from scratch, literally.
In the country, you might feel crippled for there’s no Facebook, no Twitter, no YouTube and no Google. But don’t worry as not all hope is gone since there are several Chinese counterparts for the mentioned sites you can use. If you can quickly become accustomed with these mirrored sites from China, then your progress to market and advertise in the country will be faster.
Number 1. Baidu – basically, this is Google’s counterpart in the country and owns the lion share in the market garnering at 70 percent. Contrary to popular belief, Baidu didn’t copy Google but apparently, it’s also copying several aspects that Google has. Believe it or not, its user interface and entire user experience is almost identical to Google.
But since this is what used heavily by its people, knowing how you can get around with it can help big time in promoting your brand and products.
Number 2. Sougou – well if Baidu is Google’s counterpart, Sougou will be of Yahoo in regards to market share. Sougou on the other hand is only a subsidiary of Sohu Inc that offers plethora of internet products in different parts of the country. But what made Sougou standout from Baidu is simply the fact that they have closed partnerships with several social media companies in China similar to WeChat. This is to enable Sougou users to easily search for contents from the said platforms.
Number 3. Qihoo 360 – as a matter of fact, Qihoo 360 Technology Co. Ltd. was not launched as a search engine as what most people think. Instead, it was selling mostly third party software online for antivirus which then started selling its own proprietary antivirus products.
Additionally, it expanded to search engine under so.com in 2016 and owned 10.52 percent of the market share. Among the biggest accomplishments they have is that, they own the next most used browser in China after Internet Explorer.
Number 4. WeChat – you are not marketing in China if you don’t have WeChat. It’s basically the most popular and highly used IM app in the country with an active user ranging from 750 million every single day. It’s tricky to have paid apps on this app especially if you’re a foreign business without a legal registered business in the country.